Marketing Mix MKT421: Southwest Airlines

Marketing is a vital part of any entrust line and is an entire component of selling any production. Whether the business organisation is a delicate mom and pop operation or a sphere leader, marketing is a part of the business. Because there be some(prenominal) an(prenominal) ways to fulfill the needs of the customer, a straight-forward set about is to deliberate the four Ps of the marketing com meldture. This paper depart render the marketing mix and give examples of the marketing mix as it pertains to Southwest Airlines. The four elements of the marketing mix are product, place, promotion and price. Product is the good or service exchange to live up to a customers needs. Place involves all of the decisions requisite to make the product or service avail fitted in the tar sterilize market, or customers, place. Promotion is the process of ratting the target market of the product. Finally, the fourthly element of the marketing mix is price. Price telescope incl udes components much(prenominal) as compend of price setting by the challenger as well as analysis regarding acceptance or rejection of prices by the identified market (McCarthy and Perreault, 2002, pp. 48 - 50). The United States skyway industry is very competitive. Following the attacks on September 11th, there have been several production line lanes that have bygone out of business or have filed bankruptcy.

Southwest Airlines has been able to stay in business and out of bankruptcy. Southwest Airlines is the unless major airline to be profitable for the past 20 years (McCarthy and Perreault, 2004, p. 7). This is in part to their marketing departmen! t. Southwest Airlines is an airline with a fictive marketing department. The airline industry in the United States has seen many changes of the years. In the early days of air travel, only the sozzled could afford to fly. Flying to a polish was... If you want to get a full essay, order it on our website: BestEssayCheap.com

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