Godiva Corp

International Issue: Godiva has its roots in Belgium, where the handcrafting of coffee trees stems from a long tradition. With the victimisation of Godiva, company expands its market to conflicting countries. thither are threesome major international markets for Godiva¡¯s wareionion point: I)         European food market: Godiva sell its product to those European countries based on the several(predicate) culture and its related consumer requirement. The product image and dissemination change is different according to the European custom-madeer¡¯s predilection and consumption habit. II)         North Ameri propound commercialize: Godiva chocolates are genuinely ordinary in the U.S.A. And the product selling is seasonal, especially in the festival and holiday. III)         Japan Market: Godiva chocolates represent a noteworthy and luxury image in Japanese market. Godiva company can generate high shekels in this market be cause of impairment level (4000bf per kilogram compared to 2000 bf in the United States and 1000 bf in Belgium). Strength & antiophthalmic factor; impuissance: The strength of Godiva Company is obviously. drinking chocolate praline are popular as luxury food and the selling price is copulation high, so Godiva can generate practically more earning and higher(prenominal) profit margin than its competitors; Godiva product is famous for high role chocolate praline and its chocolate product is accepted in fashion (include ingredients & design of praline). So when it was introduced to abroad market, the node gratification level is very high, especially in European countries much(prenominal) as Italy, Spain and so on; The software of Godiva chocolates also pick out a distinctive style & flavor---prewarapped or custom made, which add potential value for its product and attract customer purchase as gift; chthonian the cooperation with the Campbell¡¯s dope Corp, the Godiva company establish stable distributio! n channel to the foreign customer. The Godiva Company also has weakness. The company give long business relationship and create the luxury image for its chocolate product, which duplicate sure same trait... If you want to get a full essay, ordain it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay