Market Report on Tesco- a Grocery Retailer

Tesco is the largest food retailer in the UK, holding an estimated 15,5 % share of the fundamental trade. Tesco likewise aims to grow their share in the non-food markets. The two culture grand factors in Tescos success are listening to customers and encyclopedism from mistakes. Offering their customers quality products for low prices and putting local slew first in the way they run their business is withal core to their strategy. (Dickson, M. 2001) Tescos tar study market The mart retail market is dual-lane into geographic segments. For a supermarket as Tesco it is important to focus on the different consuming habits in to each one region and region to reach its target market efficiently. A typical military position for a Tesco store is a suburban or urban place with good approach shot to roads and public transport. Tesco has squiffy national coverage, but closely of its superstores are in southerly and southeastwardeast England. (http://www.mintel.com) Another way of segmenting the market is by utilize the ACORN ( =A Classification Of Residental Neighbourhoods), which is a geodemographic part method that is shown in accessory 1. The ACORN is based on nose count data. Every postcode in the country is given a group name from A-F. When using ACORN, Tesco can easily fasten its local customers and make its products and run suit them. See auxiliary 2, which shows the percentage of adults above 15 years of age who do their main shopping at Tesco.

The consumers are divided into ACORN categories and their demographic location. This table shows that Tesco has been successful in reaching its target market, which is the ! A and B categories. The C and D groups are where Tesco loses its customers to other grocery retailers. Since Tesco has most of its stores in the South and the Southeast England, the northern... Great summary of TESCO supermarket success in the UK and some tip on how to exaggerate its international market presence. If you want to get a serious essay, order it on our website: BestEssayCheap.com

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