Le Travel Store; Moving With Times

Le act Store: Moving with the times Le survive Store Kenyatta Massey Kaplan University AB209 Small Business Management professor: Cedrick Gibson March 1, 2011 Le Travel Store The Kellers started Le Travel Store in 1976 in a beachfront bloodline near San Diego. And as time has trigger and a mussiness of things experience changed do to time. The Kellers unyielding to change lieu were in part prompted by changes in their target market. As the time change, so did the customers. They had students at first, exactly now they have older customers with to a greater extent money to spend. The streetwalker guide the Kellers used to decide for their site was the availability of resources, the entrepreneurs personal preference. They had been spending millions of dollars in wad over a 10 year term of the lease, and with that kind of money being spent they could own a building. So with that the Kellers conclusion was a personal preference and cost. invoke from t extbook Small Business Management. (Longenecker,Petty, Palich, Moore 2010). In the Kellers finale making I think the combination of factors seem much excited to them in making their decision would have to be: Business Environment Conditions, Site and availability and costs. And I would to a fault have to say the locations life-cycle stage.

The text describes the splendor of a building image by creating an impression that says something tight the quality of a firms product or service and about the way the business is operated in general. The Kellers first location was located in a beachfront which attracted a certain type of crowd which was the younger ! crowd. When they decided to tend into the Horton Plaza, which was more upscale it was located downtown on the gash historic neighborhood location. It attracted an older mature crowd. It also was quite an different from a mall location or a strip mall. They were able to increase their potential revenue and their income, which was a good thing. Citation from textbook Small Business Management....If you relish to get a full essay, order it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay